Running aggressive Meta campaigns means you're always one bad week away from a budget blowout. This brand cycled hard between offer and non-offer creatives, but their reporting couldn't keep up. Revenue spikes and drops were showing up in the data 2 to 3 days after they happened, long after the window to do anything about it had closed. The offer vs non-offer split was another headache. Both campaign types behaved completely differently, but manually comparing performance across dozens of ad sets was tedious enough that nobody wanted to own it. They were also running checkout through Shopflo, which gave them a cleaner funnel with multiple payment options and checkout customisation. But that checkout data was sitting separately from their ad data, so they had no way to see where drop-offs were happening in the context of which campaign had brought the user there.