A new-age formal menswear brand selling through its extensive presence on marketplaces as well as its independent online store, wanted to optimise their campaign ROI, and used the following levers available with Predflow AI:
Bundling and Next Best Product Recommendations
Gender prediction models to target only selective subset of the acquired database of non-customers
AI audience recommendations to target selective dormant First Timers who were likely to come back
Propensity models to target collection specific segments
5X
Higher overall
campaign ROI
6X
Higher Whatsapp ROI
27%
Jump in Email
campaign ROI
