Every creative gets scored across the 16-criteria framework before it goes live. With GoKwik data connected, they can also verify whether the users Andromeda finds are actually converting through to confirmed orders, not just initiating checkout.

• "Score all active creatives on Strategic Angle. Which ones have unclear persona signals for Andromeda?"

• "Show me which creatives have mismatched Awareness Stage Fit and what signal they're sending instead"

• "Analyze 5 competitor fitness brands' creatives. Where is nobody competing on curiosity and tension?"

• "Does this new batch pass 7/10 on Angle Clarity? Andromeda needs to read the persona signal clearly."

Most creatives were scoring 4 to 5/10 on Angle Clarity. The algorithm simply couldn't determine what persona or pain point each ad was targeting. Awareness Stage Fit was mismatched on 70% of ads. Format-Persona Fit was also off. Static images for testimonial angles (should have been UGC video), long-form video for flash offers (should have been punchy static) 

Using Predflow's scoring, the team rebuilt their creative library into Andromeda-optimised buckets. Problem-agitation UGC hooks for cold audiences. Before-and-after carousels for solution-aware users. Product demos for comparison shoppers. Bold-CTA statics for retargeting. Each creative built to send one clear signal so Andromeda could find the right audience without manual targeting.