They were spending over ₹50L/month across Meta and Google and had no single place to see what was actually working. Every morning someone on the team had to pull data from four different dashboards, stitch it together in a spreadsheet, and then try to answer basic questions like "What's our blended ROAS today?" or "Which categories are bringing in new customers versus repeat buyers?" That process alone was eating 3 to 4 hours a day. Creative fatigue was the other problem nobody was catching in time. An ad would crush it in Week 1, quietly start dying by Week 2, and by the time the team noticed, they'd already burned through the budget on something that had stopped working. On top of this, their checkout was running on GoKwik, and COD order data was sitting completely disconnected from their ad reporting. So the conversion picture they were seeing in Meta Ads Manager was partial at best.