The brand was running campaigns across Meta and Google but had no clean way to tell whether adding new creatives to a running campaign was actually helping or just adding more spend. When they refreshed content mid-campaign, the question was always the same: did this make things better, or did we just spend more? Their Advantage+ campaigns launched in mid-December 2025 and ran alongside their existing manual campaigns. But comparing the two required building custom reports that nobody had time to maintain. Demographic and regional performance data across Meta was another black box.